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Media Literacy: Thinking Critically About Advertising

Media Literacy: Thinking Critically About Advertising

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$26.00

Resource & Reproducible ... SKU: JW43659

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Media Literacy: Thinking Critically About Advertising

Description

Reproducible handouts lead students to active critical engagement with hot topics in advertising. Each of seven units consists of an introductory reading accompanied by a handful of activity sheets which, taken together, lead students to multiple perspectives on the unit s theme. Main topics: the history of advertising, advertising and gender, television and radio versus print and billboards, and the Internet. Sample lessons: "Celebrities and Ads," "Advertising and the Hierarchy of Needs," and "Let the Product Be the Hero."

Additional Information

Subject LANGUAGE ARTS, Journalism
Publisher J. Weston Walch
ISBN 0-8251-6512-1
Length 85 pages
Grade Range 7-12

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